Email Marketing Tools Comparison: Top 5 Platforms

Looking for the best email marketing platform? Here’s a quick breakdown of the top 5 options:

• Brevo: Combines email, CRM, SMS, and WhatsApp. Free plan includes 9,000 emails/month. Best for businesses needing multi-channel tools.
• Mailchimp: Offers AI-driven automation and 300+ integrations. Free plan includes 2,500 emails/month. Ideal for small to medium businesses.
• Mailjet: Unlimited contacts on all plans, with real-time analytics and collaboration tools. Free plan includes 6,000 emails/month.
• Benchmark Email: Affordable and user-friendly, with a 25% discount for non-profits. Free plan includes 3,500 emails/month.
• Omnisend: Tailored for e-commerce with email, SMS, and web push notifications. Free plan supports 500 emails/month.

Quick Comparison

Platform	Free Plan Emails	Starting Price	Best For
Brevo	9,000/month	$9/month	Multi-channel marketing
Mailchimp	2,500/month	$9.30/month	Small-medium businesses
Mailjet	6,000/month	$17/month	Team collaboration
Benchmark	3,500/month	$9.99/month	Non-profits, small teams
Omnisend	500/month	$16/month	E-commerce businesses

Key Takeaway: Choose based on your business size, budget, and marketing needs. For e-commerce, go with Omnisend. For small teams, Benchmark Email is a solid choice. Need multi-channel tools? Brevo is your best bet.

Top 5 Email Marketing Platforms in 2025: Honest Review …

1. Brevo

Brevo combines email marketing, CRM, SMS, and WhatsApp into one platform, offering a powerful toolkit for businesses.

Core Features

Brevo includes an easy-to-use drag-and-drop email editor and customizable templates. With AI-driven tools, it helps craft attention-grabbing subject lines and determines the best times to send emails. The built-in CRM, even available on the free plan, is a standout feature.

Pricing Structure

Plan	Monthly Emails	Price	Key Features
Free	9,000	$0	Basic automation, CRM
Starter	5,000	$9	Option to remove branding (+$10)
Business	5,000	$18	Advanced automation
Enterprise	Custom	Custom	Dedicated support

Automation Capabilities

Brevo offers pre-designed automation workflows, such as abandoned cart recovery and welcome sequences. For instance, a 2024 Shopify integration boosted conversion rates by 20% using personalized email recommendations and cart reminders.

Analytics and Performance

The platform provides in-depth analytics, including real-time tracking and A/B testing. Its campaign dashboard makes it easy to monitor performance metrics and refine strategies.

“Brevo gives us the functionality and flexibility we need to manage our marketing engagement as well as our sales pipeline while saving us $30,000 annually compared to HubSpot.” – Kevin Yen, Head of Growth at AI Camp

Best For

Brevo is a cost-effective choice for businesses of all sizes, offering:

• Small businesses looking for affordable marketing tools
• Companies that need scalable options as they grow
• E-commerce businesses requiring multichannel marketing
• Teams that want a CRM integrated with their marketing platform

Monisnap, for example, used Brevo’s automation tools to boost customer loyalty by 40% and triple their money transfer transactions.

Integration Capabilities

Brevo supports seamless integrations with plugins for platforms like Shopify and WooCommerce. A B2B company reported a 30% improvement in lead conversion within six months after integrating Brevo with Salesforce.

2. Mailchimp

Mailchimp is a platform trusted by over 11 million businesses worldwide. It combines AI-driven features with user-friendly controls to help businesses of all sizes grow and manage their marketing efforts.

Core Features

Mailchimp empowers small and medium-sized businesses to create impactful email campaigns with tools like:

• Customer Journey Builder
• AI-backed Content Optimizer
• Behavioral Targeting
• Performance Tracking
• Integration with 300+ business tools

Pricing Structure

Plan	Monthly Emails	Price	Key Features
Free	2,500	$0	Basic templates, 30-day email support
Essentials	Varies	$9.30	Custom branding, A/B testing
Standard	Varies	$13.90	Customer Journey Builder, predictive segments
Premium	Unlimited	$277	Advanced automation, phone support

Pricing is based on 500 contacts and scales as your subscriber list grows.

Automation and Analytics

Mailchimp streamlines customer interactions with tools like predictive segmentation, which can increase revenue by up to 88%. Businesses can set up automated, personalized experiences triggered by customer behavior. Its analytics suite offers:

• Send Time Optimization
• AI-Powered Smart Recommendations
• Marketing Performance Reports
• Customer Loyalty Tracking

“Mailchimp shows you what works in emails and ads. These insights are also very easy to implement, as everything is centrally accessible and intuitive to use. This saves you time and resources.” – Carol Proschan, owner of Simply Gum

Best For

Mailchimp is ideal for small to medium-sized businesses focused on automation, segmentation, and data-backed strategies. For example, Juggernaut media company used Mailchimp’s segmentation and API tools to tag customers by engagement and payment status, leading to improved conversions.

Integration Capabilities

Mailchimp connects with over 300 tools, including Shopify, WooCommerce, Canva, and Squarespace, creating a robust marketing ecosystem. The platform handles more than 500 million emails daily, showcasing its capacity to support businesses at scale. Next, we’ll look at how Mailjet offers its own approach to email marketing.

3. Mailjet

Mailjet provides email marketing solutions used by over 40,000 companies.

Core Features

Mailjet’s standout features include:

• Visual Email Builder: Create emails using a drag-and-drop interface with responsive templates.
• Advanced Segmentation: Target specific audiences based on behavior and demographics.
• Real-time Analytics: Monitor campaign performance with detailed metrics.
• Team Collaboration: Allow multiple users with role-based access.
• API Integration: Connect with hundreds of pre-built apps for streamlined workflows.

Pricing Structure

Plan	Monthly Emails	Price	Key Features
Free	6,000	$0	Basic stats, form builder, SMTP relay
Essential	15,000	$17	AI copy generator, email validation, no logo
Premium	15,000	$27	A/B testing, automation, dynamic content
Custom	Unlimited	Custom	Dedicated IP, strategic consulting, custom tools

All plans include unlimited contacts, making it a cost-efficient choice for businesses looking to grow.

Automation and Analytics

Mailjet’s no-code visual builder supports features like event-triggered campaigns, timer-based sequences, and conditional logic. It also offers real-time tracking and bot detection to ensure effective campaign performance.

“We send about a million emails every day now. As a result, it’s really important to get the newsletter out quickly, and Mailjet has helped us improve both our sending speed and deliverability. The best part about working with Mailjet is that I don’t have to think about it, it just works.” – Nick Abouzeid, Editorial & Growth

Best For

Mailjet is a strong choice for small to medium-sized businesses, particularly those looking for:

• Affordable growth: Unlimited contacts included in every plan.
• Collaborative tools: Role management for team-based workflows.
• Mobile-friendly designs: Essential for reaching the 71% of users who check emails on mobile.
• Regulatory compliance: Built-in GDPR compliance for secure data handling.

Integration Capabilities

Mailjet prioritizes email performance and scalability, making it a great option for businesses focused on deliverability and engagement. It integrates with a wide range of tools to support automated workflows and ensure data compliance. Next, we’ll take a closer look at Benchmark Email and how it caters to small businesses with its email marketing features.

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4. Benchmark Email

Since its launch in 2004, Benchmark Email has grown to serve over 150,000 users. Its platform offers small and medium businesses an easy-to-use interface paired with a variety of tools.

Key Features

Benchmark Email provides several tools to help you streamline your email marketing efforts:

• Drag-and-Drop Editor: Build professional newsletters without needing technical skills.
• Marketing Automation: Create triggered campaigns and welcome sequences with ease.
• Landing Page Builder: Design pages focused on driving conversions.
• A/B Testing: Test different campaign elements to improve results.
• List Management: Organize and segment contacts for targeted outreach.

Pricing Breakdown

Plan	Monthly Emails	Contacts	Price	Features Included
Free	3,500	500	$0	Basic reports, forms, templates
Lite	7,500	Unlimited	$9.99	Essential email marketing tools
Pro	7,500	Up to 100,000	$15/month	Automation, A/B testing, landing pages
Enterprise	Custom	100,000+	Custom pricing	Dedicated IP, priority support

Non-profits can take advantage of a 25% discount.

Automation and Analytics

Benchmark Email simplifies personalized communication with its ‘if/then’ automation. These sequences track user activity, such as pages visited or emails opened, to deliver tailored content.

“Setting up ‘if/then’ sequences does wonders for my campaigns. The biggest benefit to me is being able to let the actions of my list determine which offers are sent to them. Great business booster.”

• Marvin B., Director of Operations, Marketing and Advertising Company

Integration Options

With over 1,500 integrations available, Benchmark Email connects with many popular business tools. It also includes features to improve email deliverability, such as:

• List Verification: $3/month per 1,000 contacts.
• Dedicated IP: $28.95/month.

Ideal Users

Benchmark Email is a great option for:

• Small businesses and non-profits: Affordable plans and discounts make it accessible.
• Digital marketing agencies: Manage multiple client campaigns efficiently.
• E-commerce businesses: Benefit from automation and tailored campaigns.

The platform has been praised for its simplicity and effectiveness, earning an editor’s score of 9.2/10 from Business.com. It received high marks for pricing and value (9.6/10) as well as ease of use (9.4/10).

“Benchmark has made it a quick and easy process for us to create professional looking emails to keep our customers and interested parties engaged.”

• Gavin Wieske, Marketing Manager, Sandbox

5. Omnisend

Omnisend is an ecommerce marketing platform that combines email marketing, SMS, and web push notifications into one solution. Trusted by over 100,000 ecommerce merchants, it’s designed to help online retailers grow and engage their audience effectively.

Key Features

Omnisend provides tools tailored for ecommerce businesses:

• Pre-Built Automation Workflows: Includes ready-to-use sequences for cart recovery, welcome emails, and post-purchase follow-ups.
• Multi-Channel Marketing: Integrates email and SMS marketing, delivering conversion rates that are 47.7% higher.
• Advanced Segmentation: Enables targeting based on customer shopping behavior and engagement.
• Customizable Forms: Offers pop-ups and forms for capturing subscribers.
• Product Reviews: Collect and display customer feedback seamlessly.

Pricing Structure

Plan	Monthly Contacts	Emails/Month	Price	Key Features
Free	250	500	$0	Basic features, web push
Standard	500	6,000	$16	All features, $1 SMS credit
Pro	2,500	Unlimited	$59	All features + bonus SMS credits

Success Stories

Omnisend has helped businesses achieve impressive results:

“With just one hour invested (and zero financial input) into Omnisend’s email capture features, our newsletter signups jumped by 150% in four weeks.” – Kylie Porter-Wright, Owner at Black Mango

FiGPiN also saw outstanding results using Omnisend’s cart abandonment tools:

• 87% conversion rate
• $7.44 revenue per email

ROI and Performance

Omnisend delivers a strong return on investment for ecommerce businesses:

• $68 earned for every $1 spent.
• Automated emails account for 37% of sales while only making up 2% of email volume.
• Segmented campaigns result in 62.2% higher order rates.

Integration Capabilities

Omnisend connects effortlessly with leading ecommerce platforms and a wide range of business tools. This makes it an excellent choice for:

• Online Retailers: Direct integration with shopping carts.
• Digital Marketers: Access to detailed analytics.
• Small Business Owners: Simple-to-use automation tools.

“What we were paying just for email at Klaviyo is nearly the same as what we’re paying Omnisend for both email & SMS.” – Dan Judd, Head of Digital at Vape Superstore

Support and Resources

Omnisend offers robust customer support and learning resources:

• 24/7 live chat and email support.
• Dedicated success managers for accounts spending over $400/month.
• Educational materials, including tutorials and guides.
• Regular updates based on user feedback.

The platform is highly rated across review sites, scoring:

• Usability: 4.7/5
• Setup Process: 4.6/5
• Support Quality: 4.9/5
• Overall Performance: 4.5/5

Platform Comparison Chart

Below is a breakdown of the top platforms, focusing on pricing, features, and their ideal audience.

Core Features Comparison

Feature	Brevo	Mailchimp	Mailjet	Benchmark Email	Omnisend
Daily/Contact Limit on Free Plan	9,000 emails	2,500 emails	6,000 emails	3,500 emails	500 emails
Entry Plan Cost	$9/month	$9.30/month	$17/month	$9.99/month	$16/month

Performance Ratings

Platform	G2 Rating	Trustpilot Rating
Brevo	4.5/5	4.3/5
Mailchimp	4.4/5	1.3/5
Mailjet	4.6/5	4.4/5

Business Size Suitability

Platform	Best For
Brevo	Businesses of all sizes
Mailchimp	Small to medium businesses
Benchmark Email	Small businesses and non-profits
Omnisend	E-commerce businesses

Key Differentiators

• Brevo: Offers CRM integration and supports multichannel marketing.
• Mailchimp: Known for its large template library and AI-driven tools.
• Mailjet: Allows unlimited contacts on all plans and includes collaboration features.
• Benchmark Email: Simplifies use with an intuitive interface and provides discounts for non-profits.
• Omnisend: Tailored for e-commerce with strong multi-channel marketing tools.

This comparison highlights the unique advantages of each platform, helping businesses find the best fit for their marketing needs.

Choosing the Right Platform

Picking the right email marketing platform depends on your business size, goals, technical skills, and budget. Below are tailored recommendations to help you find the best fit.

For Small Businesses and Startups

If you’re running a startup or a small business with limited resources, consider Brevo or Benchmark Email. Brevo offers multi-channel marketing tools, while Benchmark Email is known for its simple, user-friendly interface, making it a great option for non-profits.

E-commerce Businesses

For e-commerce brands, Omnisend is a strong choice. It simplifies campaign creation and helps drive online sales with features designed specifically for online stores.

By Business Size and Needs

Business Type	Recommended Platform	Key Features	Starting Price
Startups	Brevo	All-in-one marketing tools	$9/month
Small Businesses	Mailchimp	Pre-built automation workflows	$20/month
E-commerce	Omnisend	Automation tailored for e-commerce	–
Non-profits	Benchmark Email	Easy-to-use interface	–

These options are a starting point – be sure to assess your specific needs before committing to a platform.

Key Factors to Consider

1. ROI Potential: Email marketing can generate an average return of $42 for every dollar spent. Keep this in mind when evaluating costs.
2. Scalability: Use free trials to ensure the platform can grow with your business.
3. Technical Fit: During trials, assess how well the platform aligns with your team’s skillset.

Security and Support

Protecting your data and reputation is crucial. Look for platforms that offer:

• Strong data protection measures
• Regular security updates
• Responsive customer support
• Compliance with email regulations

These features not only safeguard your data but also help maintain trust with your audience.

FAQs

What should I look for when choosing the best email marketing platform for my business?

When selecting an email marketing platform, focus on key factors that match your business needs. Start by considering your budget, the size of your email list, and the features you need, such as automation, analytics, and audience segmentation. Think about how these features align with your goals for improving engagement and managing your digital brand. It’s also important to evaluate the platform’s ease of use, customer support options, and integration capabilities with your existing tools, like CRM software. By prioritizing these aspects, you can find a solution that simplifies your email campaigns and delivers measurable results.

What features and limitations should I expect from free email marketing plans?

Free email marketing plans often come with a mix of useful features and some limitations, making them ideal for getting started but potentially restrictive for growing businesses. Here’s a quick comparison of common offerings:

• Subscriber Limits: Most free plans cap the number of subscribers. For example, some platforms allow up to 1,000 or 2,000 subscribers, while others may offer unlimited subscribers but restrict email volume.
• Email Limits: Monthly email sends are typically limited, ranging from 9,000 to 12,000 emails per month on average. Some plans also impose daily sending caps.
• Features: Basic features like email automation, audience segmentation, and reporting are usually included. However, advanced tools such as enhanced templates, A/B testing, or priority support may require a paid plan.

While free plans are a great way to explore the capabilities of email marketing platforms, upgrading to a paid plan is often necessary as your business and email list grow.

What is the best email marketing platform for a growing e-commerce business that wants to connect multiple marketing channels?

For a growing e-commerce business aiming to integrate multiple marketing channels, Klaviyo is an excellent choice. It’s specifically designed to help businesses connect with their audience through personalized email campaigns while seamlessly integrating with other platforms like social media and e-commerce tools. With its robust automation features, detailed analytics, and advanced audience segmentation, Klaviyo empowers businesses to create targeted campaigns that drive engagement and boost sales. It’s especially well-suited for businesses looking to scale their marketing efforts efficiently.

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